As a trades business owner, you know how important it is to keep the work coming in and attract more customers. Whether you’re an electrician, plumber, HVAC specialist, or builder, a steady stream of clients is what keeps the lights on. If you’re looking to grow your customer base in 2025, here are ten proven strategies to help you attract more clients and keep your diary full.
- Nail Your Online Presence
Let’s face it, your website is often the first impression potential clients get of your business. Make sure it’s a good one!
A professional-looking, easy-to-navigate website that showcases your services, qualifications, and customer testimonials is a must. Don’t forget to optimise for mobile users, most people searching for tradespeople are doing so on their phones. Add a clear call-to-action (CTA), like a “Get a Quote” button, and ensure your contact details are prominent and up to date.
- Leverage Google My Business (GMB)
If you’re not already on Google My Business, you’re missing out. It’s free and ensures your business appears in local search results and on Google Maps. Make sure your GMB profile is complete, including your hours, services, and plenty of photos of your work.
Encourage satisfied clients to leave glowing reviews. Positive reviews are gold when it comes to attracting new customers, especially when they’re deciding between you and a competitor.
- Use Social Media Wisely
Instagram, Facebook, and even TikTok can be powerful tools for showing off your work and engaging with potential clients. Post before-and-after photos, share client testimonials, and give followers a behind-the-scenes look at your day-to-day operations.
Don’t underestimate the power of local hashtags (e.g., #ManchesterPlumber) to get your posts in front of the right audience.
- Partner with Local Businesses
Collaborating with other local businesses can be a game changer. For example, if you’re an electrician, you could team up with a builder to offer a package deal. These partnerships can expand your network and put you in front of clients who may not have found you otherwise.
- Focus on Customer Referrals
Word of mouth remains one of the most effective ways to attract new clients. Encourage satisfied customers to refer you to their friends, family, and neighbours. Consider implementing a referral programme that rewards customers with discounts or freebies when they bring in new business.
- Invest in Paid Advertising
Pay-per-click (PPC) ads on platforms like Google and Facebook can put your business directly in front of people searching for your services. The key is targeting the right audience. For example, you can set your ads to show only to people in your local area. A well-placed ad can quickly convert searchers into clients.
- Offer Free Resources or Advice
Creating free resources, such as maintenance guides or how-to videos, is an excellent way to build trust and showcase your expertise. For instance, a plumber could create a video explaining how to fix a minor leak, while an electrician might share tips on choosing the right light fixtures. These resources can be shared on your website and social media, helping you become the go-to expert in your field.
- Attend Local Events and Trade Shows
Don’t underestimate the value of face-to-face interactions. Local events, trade shows, and community gatherings are great opportunities to meet potential clients and spread the word about your services. Bring along eye-catching promotional materials and be ready to chat about what makes your business stand out.
- Keep Your Existing Clients Happy
Retaining your existing clients is just as important as finding new ones. Happy clients are more likely to come back and recommend you to others. Make sure your customer service is top-notch, respond promptly to enquiries, and go the extra mile whenever possible.
Consider sending follow-up messages or emails to ensure clients are satisfied with your work. A little effort can go a long way in building loyalty.
- Streamline Enquiries with Fergus
Managing enquiries effectively can be the difference between gaining a new client and losing them to a competitor. Fergus, a job management software tailored for trades businesses, makes it easier than ever to handle client enquiries.
With Fergus, you can embed an enquiries form directly onto your website. Potential clients can submit their details and job requirements quickly and easily. Plus, you can share this form across your social media channels, including Instagram, Facebook, and even WhatsApp. This not only makes it simple for clients to reach out but also ensures that no lead slips through the cracks.
Fergus’ enquiries management tool helps you keep everything in one place, so you can respond promptly and professionally to every potential job. The result? More clients and a smoother booking process for both you and your customers.
Final Thoughts
Attracting more clients doesn’t have to be daunting. By focusing on these strategies you can set your business up for success.
So, what are you waiting for? Start implementing these tips today and watch your client list grow!
To find out more about how Fergus can help you to manage your business, head to www.fergus.com and start your 14-day free trial.
