Now more than ever, it is clear that a visible internet presence is often the key to running a successful business.
The Covid-19 pandemic pushed communication, advertising and transactions into online spaces, emphasising the importance of effective digital marketing strategies.
Here are our top tips for marketing your business online:
A website is your store front and certainly one of the best tools in your box to generate more work.
The key here is to maintain a consistent level of new content on the website after it’s launched by way of posting regular blog articles, running special offers, adding a portfolio of completed jobs, perhaps tricks of the trade and other general useful nuggets that will keep visitors coming back.
- Social Media
There’s a few options here, but for a small to medium sized local firms we truly believe there is no better social platform than Facebook to generate work.
Recent changes in the past year means Facebook business pages don’t quite do what they did organically (for free), but with a few pounds thrown at Facebook ads your pride and joy achievements in the workplace can be showcased to literally thousands of potential local new customers.
Email marketing doesn’t have to be complex. A simple email to let customers past and present know what new services you offer or promotions you’re running can generate new work.
On the other hand if you have the skills, data and budget to deliver a proper email marketing campaign, then the analytics off the back of it will be invaluable and the returns tenfold. There are plenty of services out there that allow you to purchase databases specifically for your audience-base.
- PPC (Pay-per-click) Advertising
We’ve all seen the inconspicuous ads at the top of most Google searches, or on various other websites as part of Google’s partner program, and if you’ve got the budget then that could be you advertising there too.
One thing to note though… your content the ad links through to must be relevant, otherwise you’re going to generate big bounce rates with zero results.
- Trade association support
Becoming a member of a trade body such as APHC can assist in advertising your services to the public via their own database. As long as the detail of the range of work that you carry out remains up to date with your chosen trade body, then any enquiries that come through will remain relevant.
We recently partnered with Blackberry and Lemon Press to offer you the opportunity to take advantage of a multitude of marketing items. Find out more by accessing the exclusive member area.